+Abstract Intentional Consumerism

+Abstract© · Branding & Apparel

As a personal passion project, I created +Abstract, a minimalist apparel brand that brings subtle awareness to the rise of consumerism and its influence on identity formation.

My role involved developing the brand’s concept, visual identity, and promotional materials, including the logo, apparel designs, and messaging.

As a personal passion project, I created +Abstract,
a minimalist apparel brand that brings subtle awareness to the rise of consumerism and its influence on identity formation.

My role involved developing the brand’s concept, visual identity, and promotional materials, including the logo, apparel designs, and messaging.

As a personal passion project, I created +Abstract, a minimalist apparel brand that brings subtle awareness to the rise of consumerism and its influence on identity formation.

My role involved developing the brand’s concept, visual identity, and promotional materials, including the logo, apparel designs, and messaging.

Role

Campaign Design

Apparel Design

Brand Strategy

Campaign Design

Apparel Design

Brand Strategy

Client

+Abstract©

Space

Apparel

Date

Winter 2024

By the completion of this project, I delivered a cohesive brand identity that merges minimalist design with a powerful social message. Through branding elements—including the logo, apparel, and promotional materials.

This project demonstrates how intentional design can transform apparel into a medium for social commentary and cultural critique.

By the completion of this project, I delivered a cohesive brand identity that merges minimalist design with a powerful social message. Through branding elements—including the logo, apparel, and promotional materials.

This project demonstrates how intentional design can transform apparel into a medium for social commentary and cultural critique.

By the completion of this project, I delivered a cohesive brand identity that merges minimalist design with a powerful social message. Through branding elements—including the logo, apparel, and promotional materials.

This project demonstrates how intentional design can transform apparel into a medium for social commentary and cultural critique.

Through my work on +Abstract, I refined my ability to translate a conceptual vision into a fully realized brand identity across apparel, digital branding, and print design.

This project allowed me to combine my expertise in branding and visual design with my passion for fashion and cultural critique, showcasing my skills in creative direction and storytelling.

Through my work on +Abstract, I refined my ability to translate a conceptual vision into a fully realized brand identity across apparel, digital branding, and print design.

This project allowed me to combine my expertise in branding and visual design with my passion for fashion and cultural critique, showcasing my skills in creative direction and storytelling.

Through my work on +Abstract, I refined my ability to translate a conceptual vision into a fully realized brand identity across apparel, digital branding, and print design.

This project allowed me to combine my expertise in branding and visual design with my passion for fashion and cultural critique, showcasing my skills in creative direction and storytelling.

+Abstract Intentional Consumerism

+Abstract Intentional Consumerism

+Abstract Intentional Consumerism

+Abstract© · Branding & Apparel

+Abstract© · Branding & Apparel

+Abstract© · Branding & Apparel

As a personal passion project, I created +Abstract, a minimalist apparel brand that brings subtle awareness to the rise of consumerism and its influence on identity formation.

My role involved developing the brand’s concept, visual identity, and promotional materials, including the logo, apparel designs, and messaging.

As a personal passion project, I created +Abstract,
a minimalist apparel brand that brings subtle awareness to the rise of consumerism and its influence on identity formation.

My role involved developing the brand’s concept, visual identity, and promotional materials, including the logo, apparel designs, and messaging.

As a personal passion project, I created +Abstract, a minimalist apparel brand that brings subtle awareness to the rise of consumerism and its influence on identity formation.

My role involved developing the brand’s concept, visual identity, and promotional materials, including the logo, apparel designs, and messaging.

By the completion of this project, I delivered a cohesive brand identity that merges minimalist design with a powerful social message. Through branding elements—including the logo, apparel, and promotional materials.

This project demonstrates how intentional design can transform apparel into a medium for social commentary and cultural critique.

By the completion of this project, I delivered a cohesive brand identity that merges minimalist design with a powerful social message. Through branding elements—including the logo, apparel, and promotional materials.

This project demonstrates how intentional design can transform apparel into a medium for social commentary and cultural critique.

By the completion of this project, I delivered a cohesive brand identity that merges minimalist design with a powerful social message. Through branding elements—including the logo, apparel, and promotional materials.

This project demonstrates how intentional design can transform apparel into a medium for social commentary and cultural critique.

Through my work on +Abstract, I refined my ability to translate a conceptual vision into a fully realized brand identity across apparel, digital branding, and print design.

This project allowed me to combine my expertise in branding and visual design with my passion for fashion and cultural critique, showcasing my skills in creative direction and storytelling.

Through my work on +Abstract, I refined my ability to translate a conceptual vision into a fully realized brand identity across apparel, digital branding, and print design.

This project allowed me to combine my expertise in branding and visual design with my passion for fashion and cultural critique, showcasing my skills in creative direction and storytelling.

Through my work on +Abstract, I refined my ability to translate a conceptual vision into a fully realized brand identity across apparel, digital branding, and print design.

This project allowed me to combine my expertise in branding and visual design with my passion for fashion and cultural critique, showcasing my skills in creative direction and storytelling.

For detailed process insights, contact directly.

For detailed process insights, contact directly.

For detailed process insights, contact directly.